Best Digital Advertising For Outdoor Hospitality
Best Digital Advertising For Outdoor Hospitality lifted, audiences are returning to their regular outside spaces and consuming digital out-of-home media on a big scale. As a result, brands are growing confident in the value of OOH, which is itself undergoing a programmatic-fuelled transformation.
In the past, outdoor ads were a costly way to reach a large number of people in one go. But digital billboards are changing this. With advanced technologies, these ads can create a 3D effect that makes content seem to leap out and touch the viewer at arm’s length. The most effective OOH content focuses on creating a sensory experience, which makes it more memorable than simply seeing an ad.
From Wilderness to Web: Navigating Digital Advertising in the Outdoor Hospitality Industry
Digital billboards can also be interactive, which is becoming increasingly popular. Some examples are “hotspots” that allow passers-by to use a touchscreen and interact with content – for example, sending a picture to a friend or signing up for a newsletter. While this form of interactive OOH is a great way to get your message across, it can be difficult to measure how many people actually engage with the ad.
Some of the best digital advertising for OOH uses innovative tech to correlate smartphone data with public display metrics, which is allowing marketers to measure the impact of their campaigns in new and more accurate ways. This enables them to better understand the relationship between ad exposure and sales. This is particularly valuable for e-commerce and retail, which often have complicated journeys from initial interaction with a brand to purchase.