Dental marketing requires a wide variety of tools to reach and engage patients, from local SEO and Google My Business listings to social media platforms like Facebook, Instagram, and TikTok. Developing a dental marketing strategy that includes all of these strategies and more is key to growing your dental practice.
In addition to the dental marketing website, it’s also important to invest in a dental blog and content marketing to help educate prospective patients and build a strong brand reputation. Creating a dental blog that speaks to the pain points and goals of your target audience is an excellent way to create a narrative that connects with them and inspires them to visit your dental office.
The Ultimate Guide to Dental Marketing
A dentist can also improve their online visibility by participating in community events. Attending fairs, carnivals, rodeos, and other community events shows that your practice cares about the area and can spawn organic opportunities for new patient acquisition.
For a more targeted approach to local marketing, a dentist can advertise through an online marketplace like teethtalk ads that matches people looking for a dental provider with nearby dental practices. This modern method of acquiring new patients helps dentists focus their efforts on their work and lets potential patients find the best dentist for them through an unbiased marketplace.
Lastly, a dental practice can make a positive impression on their local community by regularly asking patients to leave reviews on their Google and Facebook profiles. Using dental reputation management software, such as Broadly, can streamline this process and ensure that reviews are being requested at the right times.
