Email validation is an essential process to keep your marketing lists clean and reduce the amount of bounced emails, spam reports, and phishing alerts that hurt your email deliverability. Email verification ensures that the email address is valid by detecting typos, spam traps, and catch-all addresses, among other errors. In addition, it helps protect your email sender reputation and delivers high email deliverability rates. In this article, we’ll explore how to check if an email is valid and why it’s important for your business.
Is This Email Address Valid? Top Tools to Verify Email Authenticity
Invalid email addresses can be any type of email that is not correctly formatted or does not exist on the recipient’s email server. Some invalid email addresses are obvious – such as those that use a + instead of a / or those that use all uppercase letters – but other email formats can be harder to spot.
To verify an email address, you need to perform a DNS lookup on the domain name of that address. This will return information about the email server, including its MX records, indicating whether it is active and able to receive emails. However, this is not a guarantee that the email address is valid because it could have been changed or even abandoned.
A more reliable way to check if an email is valid is by performing a search on social media platforms like LinkedIn and Facebook. Typing the username part of an email address into a search should bring up any associated profiles on those platforms, and will also indicate whether the account is active.
