Social media dentists are an essential tool for connecting with patients in the 21st century. Increasingly, patients are researching dental practices and vetting dentists online before making an appointment. This means effective marketing for dental services requires meeting patients where they are — which is often on their favorite social media platforms.
Social-first marketing can help you reach new audiences with a cost-effective approach compared to traditional advertising. While it can be intimidating to build a social presence from scratch, there are plenty of free resources available that can get you started. Whether it’s learning the basics of social media for dentists or how to use paid ads, you can equip yourself to manage your own social media campaigns and avoid expensive marketing fees.
How Social Media is Transforming the Way Dentists Connect with Patients
Share a mix of photos, videos, and other content. Instagram’s visual platform is a goldmine for before-and-after content, engaging office tours, and educational information. Stories, reels, and carousel posts offer dynamic ways to present day-to-day happenings, behind-the-scenes looks, and patient testimonials in a visually appealing format.
Encourage your team to post photos of themselves and interact with your followers. This helps patients and fans feel more connected to the practice and can make them more likely to trust you with their oral health care.
Show your patients that you value their feedback by regularly responding to reviews, comments, and posts. As always, ensure that any feedback received does not reveal protected healthcare information per HIPAA regulations.